WordPress SEO gives a website build on that platform more visibility.
WordPress is a famous CMS platform. The number of businesses using the WordPress platform for building websites is large. About 30% of the websites on the internet are powered by this platform. If you are about to get a business website, you must choose which platform should use to build the website. In this stage, another crucial thing should be considered. That is your traffic plan.
To get good web traffic, search engine optimization is necessary. Many businesses rely entirely on organic traffic. To achieve such traffic, most web developers suggest WordPress. So you have to learn why this platform is considered better than others in terms of building SEO-friendly websites.
- Increase Your Website’s Loading Speed
- Compatibility with SEO Plugins
- Makes Content Easy to Publish and Update
- A Huge Selection of Designs and Themes
- Customizable Permalinks
- Open-Source and Has Clean Code
- RSS Feeds
- Easily Optimize Images and Create Tags
- You Can Easily Use Google Analytics
- Auto Pinging
- Choose Your Hosting Provider Carefully
- Pick a Theme That’s Search Engines Optimized
- Use a Dedicated SEO Plugin
- Change Your Permalink Structure
- Create a Sitemap
- Use Heading Tags Throughout Your Content
- Build Your Content Around Keywords
- Incorporate Useful Internal and External Links
- Use Responsive Design on Your Site
- Optimize Your Images
- Write Long-Form Content When Possible
- Add and Update Your Posts Frequently
- Focus on Quality Contents
What Is SEO and Factors Influencing It
In simple words, the search engine optimization (SEO) is optimizing a website’s content to be in the organic search results of a search engine. Without this, your site may not list on the search engine results page (SERP).
If you want to get organic traffic, you must understand the search engine’s algorithm. Mainly Google’s algorithm. But if you are impatient to do that, ask for a professional WordPress development company. They will know how to effectively utilize the algorithm to increase traffic.
Google uses several methods to find a website’s content and one of the major methods is crawling. This is done by special computer programs called crawlers or spiders. These crawlers follow the links on the pages they already indexed and index that new page.
Making a site SEO-friendly depends on some factors. Google observes these factors to rank the website. Some of them are listed below.
Many users are visiting websites from mobile devices. So responsive or mobile-friendly websites will rank high.
Clicking on a search result should immediately open that page. The more time it taking to open a page will lead to dissatisfaction. Such pages will rank lower.
Google tries to understand the intention of the search from the used keywords and show the results. Using the exact keywords won’t rank your site higher. But the content and headings must have apt keywords.
Google considers backlinks as an important ranking criterion. If your site has more backlinks this means the search engine considers the content is noteworthy and ranks the site higher.
Not all backlinks are ranked equally. Some pages may have higher raking depending upon the internal links from other pages that lead to this page.
The content’s relevancy and trustworthiness will influence the ranking. Also, make sure it is up-to-date.
10 SEO Benefits of WordPress Websites
WordPress is built in an optimized way to make it SEO-friendly. It gets you to increase visits from the targeted audience by boosting the search engine rankings. The well-coded themes and plugins can help you create a website that can be properly indexed by search engines.
1. Increase Your Website’s Loading Speed
The website’s usability is depending on its loading speeds. It is an important factor that can influence Google rankings. Some of the CMS platforms are not getting updated as frequently as WordPress which leads them to be slow. The page loading time is determined by the contents, images, animations, and videos. As the number of elements increases loading speed decreases. Speed is crucial for conversion rates. By using professional maintenance services you can enhance loading speed.
2. Compatibility with SEO Plugins
WordPress offers millions of plugins that can enhance the features of the websites. There are both paid and free plugins are available in the store. One of them is Yoast SEO. The plugin suggest the changes required to transform the site into a search engine optimized. The suggestions include meta tags, title, description, keywords, and sitemaps. It also suggests readability enhancements.
3. Makes Content Easy to Publish and Update
WordPress is very easy to handle. There is no need to learn to code to publish content on a WP site. Writers, Photographers, business owners, or anyone who owns a WordPress site can publish anything they want on them. The editing of existing data is also as simple as publishing a new one. You can seamlessly change the images or the contents in the future according to trends.
4. A Huge Selection of Designs and Themes
There is a large number of themes are available in the WP store to customize websites. Choosing the right theme is very important for the performance tuning of the website. The themes are responsive to mobile devices. So you don’t have to make it optimized for different devices. If you don’t have the expertise to customize the WordPress theme, then you can hire a professional WordPress web design company to accomplish the task.
5. Customizable Permalinks
Permanent links that are commonly known as permalinks are the URL of a web page. WordPress lets you customize the permalink structure as the way you wanted. You can either use the whole title of the page or suitable keywords in the URL. Google will find these keywords and may rank your website.
6. Open-Source and Has Clean Code
WordPress is a powerful open-source platform. Being open-source and having clean code lets this platform meet all SEO and web development standards where many other CMSs fail to achieve SEO provisions.
7. RSS Feeds
Really Simple Syndication (RSS) will improve WordPress SEO by sending the site content to feed directory with a link that leads back to your site. RSS feeds let the readers to subscribe to your feed and receive all update notifications. WP has a pre-built RSS feed.
8. Easily Optimize Images and Create Tags
Optimizing the images on your site is not difficult in this platform. Using alt tags, meta tags and keywords is very easy. The tags and keywords are important for getting good visibility to the site.
9. You Can Easily Use Google Analytics
Google Analytics is a tool that lets the site owners to analyze the traffic and users on the website. Some plugins let you integrate code from Google Analytics to the site. You can implement SEO strategies according to the gathered information.
10. Auto Pinging
WordPress has a built-in ping system that automatically notifies major indexes when new content is posted on the site. Pinging alerts different sites that your site is being updated. This is important for search engines to index the data and rank your site.
Read more about WordPress Search Engine Optimization
13 Techniques to Achieve Best SEO for WordPress
An expert SEO professional will understand all the benefits of using a WordPress website. But he must know how to utilize the opportunities for improving the search engine optimization. Many small things can be done on a site to make it more visible. Every element on the website should be optimized to make to improve the overall performance. The 13 techniques that will boost WordPress SEO is described below.
1. Choose Your Hosting Provider Carefully
Google ranks the websites based on many aspects and speed is one among them. To improve the website’s speed, you must choose the right web hosting service provider. You can even change the hosts of existing websites. The downtime can be significantly reduced by a proper web hosting agency.
2. Pick a Theme That’s Search Engines Optimized
Even though a theme is meant to change the appearance of the website, it can influence the WordPress SEO in many ways including the loading speeds and functionalities. As mentioned earlier clean code can boost the loading speeds and make the website top the SERP rankings.
Related topic: How to Customize a WordPress Theme in Some Simple Steps
3. Use a Dedicated SEO Plugin
There are dedicated plugins for improving search engine optimization such as Yoast SEO. These plugins offer specific features like suggesting readability improvisations, creating sitemaps, adding breadcrumbs, etc. The plugins may offer comprehensive search engine optimization solutions. The major WordPress SEO plugins are given below that offer a variety of services.
- Yoast SEO
- All in One SEO Pack
- Premium SEO Pack
- SEOPressor Connect
- W3 Total Cache
- Broken Link Checker
- SEO Squirrly
- Media File Renamer
- SEO Auto Image Tags
4. Change Your Permalink Structure
The topic of Permalinks or permanent URLs are already discussed above. They will lead people to your website’s pages. Simple and descriptive links that describe the content of the page are easier for search engines to find and index. Appropriate keywords can be used to make the links.
5. Create a Sitemap
A sitemap will contain all the pages on the website. It is an easier way to get all the pages in a place. Previously sitemaps let the users to navigate inside a website. But now it mainly targeted to search engine crawlers. Sitemaps can communicate information to crawlers. This is crucial for indexing the website.
See also: How Google Search Works
6. Use Heading Tags Throughout Your Content
The sitemaps allow the crawlers to understand how the pages are organized. But to identify a particular content you must use heading tags. There are various formatting options such as Heading 1, Heading 2, and so on. By properly using them for the appropriate headings, crawlers can understand them.
7. Build Your Content Around Keywords
Keywords are a set of phrases that people commonly using while searching on the internet. If you are creating a page or writing a blog using the related keywords, then the people searching that particular keyword may see your page in the SERP. The keywords can be used in titles, subheadings, and content.
8. Incorporate Useful Internal and External Links
The website needs to have the necessary links that connect with external sites. Also, you can link to other pages inside the same site. These links that lead to related pages will help crawlers to understand your content. It is also possible for other people to link back to your site. All these actions make the search engines believe your content is valuable.
9. Use Responsive Design on Your Site
Mobile device usage is increasing quickly in recent years. So you must ensure the website displays and works correctly on any type of device. The site should be able to deliver information to a visitor accessing the website from a desktop computer as well as a mobile device. In other words, the website must adapt to the visitor’s device. The responsiveness of a site is a ranking factor for Google. So make sure your web design service provider creating a responsive theme, if you are not selecting the design from the theme directory.
10. Optimize Your Images
Images are the main attraction of a website. Sometimes a proper image can give more information than the content. Adding images in between the content makes it more readable. Readability has a very significant role in search engine optimization. Furthermore, the size and quality of the image can influence the loading speeds of a website. The loading speed is also a ranking criterion. Adding alt text and filenames will help crawlers to understand what is that image content. Using keywords for this will improve WordPress SEO. There are many image optimizer plugins like Imagify and online tools like ShortPixel.
11. Write Long-Form Content When Possible
Google’s algorithm may rank long contents as high. Because comprehensive content makes it more informative and they can give more details to crawlers through headings, subheadings, contents, etc. The search engines consider them more useful. Longer contents have another advantage of making the readers stay on the site for longer periods.
12. Add and Update Your Posts Frequently
During the ranking, Google considers the frequency of the content. Older and high-quality content is good for getting a top ranking. Updating existing pages is a nice practice. This makes the crawlers to re-evaluate the content and rank higher than similar contents that is unchanged for a long time. But adding new and relevant information can enhance the website’s visibility. Because the relevant content may have a high search volume which leads more people to visit the site.
13. Focus on Quality Contents
If you are covered all the technical aspects, you still need to take a look at the main thing and that is the relevancy and quality of the content. The websites that are more useful for visitors will rank higher. For that, the contents should be informative. It must give the visitor the information he is looking for. If you use high search volume having keywords to make the customers visit your site, then the content must be related to that keyword. Or else, it will affect the search engine rankings. Also, proofreading it before publishing will help to ensure quality.
WordPress is an open-source website platform that lets you build websites. The websites made using this platform already many advantages in the case of SEO. This platform lets you customize every element on the website. The developer can change the site’s permalink to anything he wants. This will make the people to find out the site easily. The WP sites are responsive. A WordPress designer can make more attractive and responsive web designs to attract mobile users.
An experienced SEO consultant can suggest the modification required to be made on the site to enhance the loading speeds and improving visibility. There are many ways to do this such as by adding new content. Integrating keywords in the page URLs and site’s content, optimizing the images, using plugins for optimization, creating a sitemap and so on. If the web developer implemented all the techniques mentioned above, then the result will be a successful website.